Abstract
The aim of this paper is to discuss the most important elements and theses of the newly developed theory of toponymic usus which explains the mechanisms of dissemination of various variants of geographical names. The presented theory introduces the concepts of toponymic usus, individual usus and collective usus. The theory includes an inventory of individual and social factors forming the toponymic usus. The influence of the selected factors has been illustrated with examples of several geographical names form the Hutsul region which are present in texts in Polish: Pop Iwan, Żabie/Werchowyna, Rafajłowa, Stoh/Stóg, Hnitessa.
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