Tension of interaction order: infringement and mobilization of the umbrella movement

Abstract

Purpose This study aims at exploring the mobilization of the Umbrella Movement and examining how the interplay of emotion and meaning contribute to a mass occupation via the mass media and social media. It proposes a model of emotional mobilization and explains how and why the perception of eviction is capable of triggering the subsequent collective political action through moral shock on bystanders. Design/methodology/approach The paper is an exploratory study and adopts the method of semi-structured interview. It interviewed 31 participants of the Umbrella Movement in Hong Kong. The data were complemented by discourse analysis of video clips and participation observation of conflict scenes between protestors and police. Findings This study provides insights on how a potential participant can be motivated to participate in a social movement, after perceiving violent behaviors of police on other people. It suggests that moral outrage can be generated when people realizes a dramatic difference between expected behaviors and perceived behaviors of police officers through watching live broadcast or video clips. It also suggests that the shared social identity between protestors, police and perceivers provides the ground for the perceivers to feel angry and believe they are obliged to response to the situation. Research limitations/implications Because of the method and approach, the study may lack generalizability. However, researchers can test the proposed propositions by applying the model to other unexpected mobilization of social movement in history, or expand the model by studying the mobilizing power of direct and indirect perception of eviction, and the examine responses of the same physical conflict from people with different social identities. Originality/value This study explains how the mobilization of a social movement is possible despite the failure of mobilization by activists. It also complements the idea of moral shock by grounding such process on interaction order.