Abstract
The authority of prominent figures in early modern Europe was based largely on reputation and public opinion. Both qualities alluded to the prestige the figure might have as a result of generous patronage, of being in the position to offer services and favors. The question of how to distribute one's resources so as to maintain a good reputation and sway public opinion was something that a lord of vassals had to think about most carefully as he devised a power strategy. Starting at least in 1578 and perhaps earlier, the Medina Sidonia were continually expanding their responsibilities with regard to relations between the Hispanic Monarchy and the kingdoms of Fez and Marrakech. From being simply close royal advisers on African affairs, they grew to be almost autonomous executors of royal policy.Keywords: Catalan revolt; early modern Europe; Hispanic Empire; Hispanic Monarchy; Medina Sidonia
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