Abstract
The subject matter of the analysis in this article is the phenomenon of hyperbolisation in mass media communication, which is often encountered in the public sphere. A hyperbola is a verbal construction (a rhetorical figure as well as a clue) with a special linguistic potential, often used for advertising, expressive, commentary, and ludic purposes. The impression of semanƟtic excess and the process of creating the convention of the aesthetics of overstatement and exaggerayion in the media message are ensured by specific linguistic means, including: appropriate types of lexis, phraseologisms, diverse metaphors, morphological measures, and a supra-linguistic context. It turns out that hyperbolisation is one of the linguistic determinants of mass culture. It makes the media message more attractive, strengthens its persuasive power, is emotional, fresh, and linguistically original. It also transmits certain values: cognitive, utilitarian, hedonistic, aestheyic, vital, ethical
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