Abstract
The article elaborates theoretical and methodological provisions and practical recommendations for development of telecommunication companies in conditions of Ukrainian society digitization. It is established that the development of Ukrainian telecommunications companies is cyclical and depends on indus- trial ambitions of global technology corporations, on investments in research and development, consumer requirements and needs for communication. A pilot study was conducted and a method- ology for determining the level of consumer satisfaction with tel- ecommunication services was developed, based on the synthesis of individual assessments according to certain characteristics of services with criteria of importance of this or that characteristic for consumers. The tendency of dependence of demand for telecommunication devices and services on cumulative marketing pressure of technological and telecommunication companies in the conditions of digitalization of Ukrainian society was revealed. Consumers of innovative models of telecommunications devices are putting pressure on operators and providers and demanding the functionality of equipment, density and technological ex- cel-lence of telecommunications networks. These criteria become crucial when Ukrainian households choose certain companies to receive telecommunications services. The scientific novelty of the obtained results is to develop a method for determining the level of consumer satisfaction with telecommunication services based on the synthesis of individual assessments of certain characteristics of services with importance criteria of a particular characteristic for consumers.
Highlights
The theoretical and applied positions of companies de-The development of telecommunications companies is vel- opment are partially presented in the works of such a complex socio-economic process due to the large number of elements and the need to establish partnerships with suppli- ers, intermediaries, consumers, specific employees, society, etc
The lack of universal economic and mathematical methods based on the laws of the telecom- munications market development and the analysis of require- ments of telecommunication services consumers according to individual priorities of importance, become relevant and determine the timeliness of this research
General scientific and special methods were used, in particular: com- parison – to determine individual priorities of importance of different consumer groups; questionnaire – for a pilot study of the level of consumer satisfaction with telecommunication services; mathematical modeling – to evaluate the data ob- tained during the experiment and to determine the tendencies of digitization of the Ukrainian society; analysis, synthesis, induction and deduction – to interpret the findings of the study
Summary
The development of telecommunications companies is vel- opment are partially presented in the works of such a complex socio-economic process due to the large number of elements and the need to establish partnerships with suppli- ers, intermediaries, consumers, specific employees, society, etc. The lack of universal economic and mathematical methods based on the laws of the telecom- munications market development and the analysis of require- ments of telecommunication services consumers according to individual priorities of importance, become relevant and determine the timeliness of this research. The re- search is based on the dialectical method of knowing the impact of Ukrainian society’s digitization on the development of telecommunications companies Within this approach, general scientific and special methods were used, in particular: com- parison – to determine individual priorities of importance of different consumer groups; questionnaire – for a pilot study of the level of consumer satisfaction with telecommunication services; mathematical modeling – to evaluate the data ob- tained during the experiment and to determine the tendencies of digitization of the Ukrainian society; analysis, synthesis, induction and deduction – to interpret the findings of the study. The basic hypotheses of the study are the following: Development of TC companies is cyclical and depends on the digitization of the Ukrainian society and the combined marketing pressure of technological and innovative corpora- tions. Consumers choose the TC services of those operators or providers that best meet their requirements according to individual priorities of importance
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