Tendencies and Trends in the Process of Digitalization of Personnel Selection by Heads of Commercial Companies

Abstract

AbstractThe study discusses the essence of digitalization of personnel selection by modern companies in the context of the restrictions associated with the covid-19 pandemic. Today, the development of digital platforms and services in the segment is a topical area, therefore it is recommended to introduce information and digital methods in recruiting. Purpose: Development of the implementation and operation of digital services by the heads of commercial organizations ensures the operational personnel management, reduces the costs and the expenses of contacting HR agencies, and also increases the company's competitiveness in the market. The emphasis in the work is made precisely on these aspects of the study. Methodology: The study used methods of analyzing the experience of Russian companies in the market in 2020, as well as a survey of the heads of 50 trading companies in Nizhny Novgorod. Findings: Based on the conducted two-way analysis, it was decided to use digital services and platforms for personnel selection, however, the respondents insist on a final face-to-face meeting with applicants in order to personally assess their soft-skills, as well as to assess personal qualities. Originality: The digitalization of recruiting in the company will allow attracting a larger number of applicants without territorial restrictions and forming effective teams by a professional. The problem of the study is the digitalization of personnel selection processes, but also the caution of company management to use them independently. The authors see the solution to this problem in the constant updating of digital skills.KeywordsPersonnelDigitalization of searchSelection and recruitment of personnelPandemicDigitalizationRecruitingJEL CodesM5J2J23J24