Tendencies and perspectives of sports industry development

Abstract

The article reveals the trends and prospects for the development of the sport industry, which has a global character. The authors defined the sport industry. It was stated that the presence of accessible and qualitative sport infrastructure is the most important condition for the development of the valuable market for sport services, advance of the industry of sport. The conducted studies have shown that in the modern world, there is a constant search for new effective forms and types of commercial activities in the system of physical culture and sports. The relevance of the study lies in the fact that basis of analysis of the development trends of the global and emerging national sport industry. Study has drawn the main conclusions and recommendations for its further development. The article points out the imperfection of statistics and the lack of monitoring of these indicators. The taxation schemes for manufacturers of sport goods and services and the principles of financing sport education need to be revised. Training entrepreneurial personnel taking into account of specific character and development of the market relations of the branch of sport properly still is not conducted, and this complicates the solution of the problem. It is necessary to streamline the regulatory framework, to ensure the preparation of educational standards and requirements for training personnel for the entrepreneurial structures of the industry, by taking into account the peculiarities of the development of the modern sphere of sports and all levels of its management.