Temporarily returning to an ideal life: Research on Chinese rural tourists' home experience

Abstract

Home and away’ makes up a fundamental dichotomy during journeys. However, the knowledge of tourists' home experiences is limited. This study investigates Chinese rural tourists' home experiences to extend home research to more general tourism patterns and short-term tourist groups. Adopting a qualitative method to collect tourists' home experience data with the help of pictures that they prepared in advance, the study found that home experiences are an important motivation for Chinese rural tourists. It was immersion in nature, connection with history, sense of ease in interpersonal relationships and engagement with the true self and inner freedom that provided rural tourists with home experiences. The home experiences are mainly inner feelings that manifest as identity awakenings and senses of belonging and are also a manner of dwelling in the world. Rural tourism destinations should pay more attention to the construction of homey surroundings to attract more itinerant urbanites to them.