Temporal destination revisit intention: The effects of novelty seeking and satisfaction

Abstract

Destination revisit intention has been viewed as an important research topic both in academia and the tourism industry. It is important to observe tourists’ revisit intentions from a time perspective because the intention often changes over time. To understand the formation of temporally changing destination revisit intention, this study explored the effects of tourists’ novelty-seeking and destination satisfaction on the revisit intentions measured on short-term, mid-term, and long-term bases. The results indicated that satisfaction was a direct antecedent of short-term revisit intention, but not of mid-term or of long-term revisit intention, and that novelty seeking was a significant antecedent of mid-term revisit intention that was connected to long-term revisit intention. The roles of novelty seeking and destination satisfaction in establishing and reinforcing destination revisit intention as well as developing long-term commitment were discussed as well.