Abstract
The current media landscape has seen significant growth in and focus on the use of video as a social media tool, specifically by telling stories in 10 seconds or less. But can you tell a full story in under 10 seconds? Or do you use multiple 10-second snippets to weave a broader narrative? How do you keep your followers/viewers engaged and coming back to your story? This paper introduces a framework that brands can use to tell stories across multiple touchpoints.
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