Abstract

The subject of the dissertation are television programs with a plot based on a quick, radical and spectacular transformation of the main character. The article fi ts into the current research on media rhetoric from the perspective of rhetorical criticism. The analysis aims to determine social functions of this genre, to recognize its infl uence on the audience, and to foresee its possible consequences. The work aims to show how the same medium (TV station / producer) affects the nature of the transferred message. The work was based on research carried out with the use of a content qualitative analysis of three television programs: Kuchenne Rewolucje, Nasz Nowy Dom and Fat Killers. Zabojcy tluszczu.

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