Abstract
In the article, a broad topic of thematic channels on the Polish market has been taken up. Thematic channels, increasingly popular and obtaining more and more media coverage, fit well into the landscape of television, gaining a large audience and changing the way television is perceived by Poles. The author proposes various ways of categorizing thematic channels, because of: the type of concessions, thematic segments, television signal sources, media groups, financing methods. He provides information on viewership of the station. He also focuses on alternative (to traditional television) ways of receiving audio content (videotapes, DVD players, home video systems, smart TVs, hybrid TVs, on-demand services), and defines how they have influenced the shape of contemporary television as well as the development of thematic channels.
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