Televizyon Ekranlarında Reyting Faktörünün Prime Time Kuşağı Yapımlara Yansıması

Abstract

In television broadcasting, which stands out among traditional media tools with its visual and auditory features, the target audience profile is taken as a criterion in the content presented. In this context, while there are programs for housewives and children in general in the daytime period, are preferred productions that appeal to the general audience in the evening period. Due to the large audience, it has increases the value of the advertising factor more in the prime time period. Therefore, a television broadcasting emerged in which the advertising revenue increases in the more watched productions. As a matter of fact, the rating factor comes to the fore in this order and while the productions that achieve the rating success are permanent in the prime time period, the unsuccessful productions can be removed from the broadcast. The issue that the present study focuses on is in the context of the relationship between ratings and television. In this direction, it is aimed to reveal the position of the productions in the prime time peirod as a result of the ratings. In the context of this goal, the literature process of the study comes to the fore in the triangle of rating, advertisement and television. Content analysis is used in the research process and is examined the situation faced by the sample prime time productions in the context of ratings.