Television programming and advertisements: Help or hindrance to effective science education?

Abstract

Investigations were carried out to find the amount of science portrayed by terrestrial television in the UK and the public comprehension of that science as shown on television. UK terrestrial programming was derived from the Radio Times . Advertisement information was derived from UK terrestrial commercial television commercials. Public opinions were solicited by a survey of 200 members of the public ( n = 196). Science-based programming formed 5.36% of all terrestrial broadcasting time, with people watching an average of 1.75 science programmes per week (approx. 0.2% of programmes possible). 65% of all television advertisements were found to be science-based, although only 26% of advertisement categories were recognized as being science-based by the public. If interest in science is reflected in the amount of science programmes watched then the public are not interested in science. The lack of comprehension of the scientific basis of many advertisements is indicative of the lack of relevance of science education to people in modern society.