Television Programmes Among the Youth of India: An analytical Study

Abstract

For the past many decades, television news channel have been the best source of information –cum –entertainment to sit among the family and enjoy hours of relaxation. Nowadays people don’t prefer to watch news channels as they have opinion that these days the news channels have become boring. As a result, TV News programme in terms audience reach and significantly to public discourse can rightly be said that the term ‘Infotainment’ is a new concept for a developing country. It refers to a mixed bag if styles, formats and sub-genres and its distinguished feature is that it falls somewhere in the space between the two traditional pillars of television i.e, Information and Entertainment. The main problem of traditional account of journalism is the audience no longer find it as important and sustaining as they once did. News and current affair are moving study aims to find out preferences of information format of TV News programmes by the audience as well as to analyze the information format of TV Programmes used by the channels.