Abstract
This study reports the findings of a survey of television news directors drawn from a Radio‐Television News Directors Association (RTNDA) sample. Rationale for the study centers around an apparent trend in television news to extend its ethical boundaries to include high proportions of sensationalism, privacy invasion, deception, unfair reporting, and the like. Five principles of journalism ethics— truth, justice, freedom, humaneness, and stewardship—are used as the framework for discussing results of 34 ethical questions. Results show most news directors clearly favor traditional ethical solutions to ethical questions related to truth, justice, freedom, and stewardship principles. There is more disagreement among news directors in responses related to humaneness.
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