TELEVISION FLOWS IN LATIN AMERICA

Abstract

Compared to a decade previously, there is less importing of television programs in Latin America especially from the United States. Mexico's Televisa and Brazil's TV GLOBO have become major television exporters to other Latin American nations, particularly of telenovelas. A more balanced flow between the Americas also is due in part to the importing of telenovelas and other programs to the Spanish-speaking audience in the United States through Televisa's Spanish International Network (SIN). Significantly, this change in television flows is due more to capitalistic profit-motivation than because of national or international government policies intended to correct unbalanced media flows.