Television Coverage of the 1999 European Parliamentary Elections

Abstract

European parliamentary elections are the defining event for political participation in the European Union (EU). Little, however, is known about how recent European parliamentary election campaigns are covered in television news, the most important source of information for most Europeans. We analyzed the main evening television news in 14 EU countries over the last 2 weeks before the 1999 European parliamentary elections (5,477 stories in total). Our results show considerable variation among the EU countries in the amount of coverage devoted to the European election campaign and the visibility given to EU representatives. Using multivariate analyses, we establish that there is more coverage of the European elections on (a) public broadcasting channels, (b) when elite opinion about the EU is polarized, and (c) when citizens are dissatisfied with their national governments. We also find that EU representatives are less visible in the news as a country participates in more European elections. The study provides a baseline for assessing the role and impact of news in future parliamentary elections and offers an explanatory approach to the study of news content.