Abstract

Television and Video Films and the Rhythm of Violence: Assessing the Negative Effect of Youths’ Exposure to Violent Television and Video Films Content

Highlights

  • In modern society, the persuasive power of the media cannot be overemphasised

  • The basic postulation of the Cultivation Analysis Theory is that the more time people spend watching movies, the more their world view will be shaped in line with those portrayed by the media

  • In the light of the above, considering the enormity of the negative implications of youths’ exposure to violent television and video films, it is absolutely imperative that necessary steps need be urgently taken to safeguard the future of our youths, and our socio-cultural wellbeing as a nation

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Summary

Introduction

The persuasive power of the media cannot be overemphasised. Since the advent of television, there have been spirited efforts from various concerned quarters including parents, teachers, legislators and other professionals alike to probe the impact of television programmes, especially the negative impact, on youths; as television seem to have played major role in this regard more than any other media. Vasan (2010) reinforces the above concern. There are differing views on the reality of media effect, especially with regard to violent television films, Murray (1994, p.824) cites Leonard Erons’s strong summary in a Congressional testimony on the subject: There can no longer be any doubt that heavy exposure to televised violence is one of the causes of aggressive behavior, crime and violence in society.

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