Abstract
Multiple content analytic studies of TV portrayals of four social roles are presented, identifying consistent and persistent stereotypical attributes. Sex roles, ethnic roles, occupational roles, and age roles are discussed. Research on the impact of those portrayals is reviewed, and research on programming, critical viewing skills and parental mediation strategies which may serve to counteract stereotypic portrayals is presented.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.