Television and Social Media Convergence (Convergence Continum and Journalistic Convergence Analysis at Indosiar)

Abstract

This study aims to determine the convergence process between social media and television in Indonesian television broadcasting companies, by taking a case study at a television broadcasting company called Indosiar. Convergence is carried out as a result of the large number of social media users in Indonesia. The number of internet users in Indonesia is 175.4 million people or 64% of the total population of Indonesia. Meanwhile, the number of social media users reaches 160 million people or 59% of Indonesia's total population. Many television broadcasting companies are converging with social media, one of them is Indosiar. The research using the observation method was carried out mid to late 2019. The research was stopped due to the Covid-19 pandemic. The research continued with in-depth interviews in early 2021. To find out the form of convergence that occurs in Indosiar, this study uses the concept of Pavlik (2001) regarding journalistic convergence: newsroom, newsgathering and content. Meanwhile, to determine the degree of convergence, this study uses the convergence continuum from Dailey, Demo and Spillman (2005). This research uses qualitative case study methods and data collection techniques through in-depth interviews with eight senior journalists and managers managing convergence, field observations and documentation. The results of the study conclude that the newsroom convergence that occurs in Indosiar is a type of Co-ordination of isolated platforms as formulated by Aviles et al (2009). The newsgathering convergence model at Indosiar is partial because it only occurs on special projects and does not become a daily work routine (Khadzig, 2016). The content convergence model that occurs in Indosiar is not yet capable of multiplatform (Tomic, 2015). Meanwhile, based on the convergence continuum, Indosiar has carried out the cross-promotion and cloning stages well, but has not fully carried out the coopetition and content sharing stages, and has not done full convergence at all.