Abstract
The task for the media is not to educate the audience: the first task for the media and especially TV is to inform (and to entertain) the public. The media and the journalists are not a public health office. They have to provide the public with news. It is not necessary to develop an educational model for TV, or the other media, especially for headache. Instead it has to be asked; what can be done to inform the public better? What can be done to help the people suffering from headache? Therefore it is necessary to develop an educational model for practitioners. The question must be: How can they gain the interest of journalists? The answer is: Look for news, give journalists news, let them know what the current problems are, what is news. Give journalists what they need and offer help. That's the best solution.
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