Abstract
Abstract The aim of the study was to investigate the relationship between several aspects of television viewing, in particular total exposure, selective viewing of specific genres, and motives for viewing, with body attitudes among adolescents. Participants were 1,452 secondary school students who completed questionnaire measures of eating disorder attitudes and symptomatology, internalization of appearance ideals, appearance schemas, and uses of television. Participants also provided a detailed account of their television watching in the previous week, from which measures of total exposure and viewing of specific genres were generated. It was found that total television time was not related to any body image variable for either boys or girls. However, the time spent watching soap operas was related to drive for thinness in both genders. This relationship was mediated by internalization and appearance schemas. The time spent watching soap operas and music videos was also related to drive for muscularity i...
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