Abstract
Television advertisements have become an imperative medium of advertisements to all types of products and services. TV channels are performing business in the monopolistic competition market. Different TV channels are telecasting different programs at their scheduled time having sponsorship from different advertisers. The effectiveness of advertisements depend on how many viewers are watching the particular advertisement with full attention and receiving the messages manufacturers are sending to their target customers. The paper reveals that 82 percent respondents agree with don’t watch TV ads with full attention; 89.13 percent respondents agree with TV ads are frequently irritating, and statistically found strong relationship via chi-square. In this case the viewers showing varieties of their attitudes towards the TV commercials both positive and negative. TV advertisements will be meaningful when the mass people will enjoy the advertisements and feel attraction to have their necessary information rather than irritating.
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