Abstract
Mobile learning applications enable people to spend fragmented time to improve their knowledge and competitiveness. Enterprises aim to design innovative applications and create a new learning mode for the public, and the open innovation strategies may help companies achieve their goals. In the current study, the English learning application “LAIX” was investigated, and an online survey was used to obtain data from 289 university students in Guangzhou. This study combines the technology acceptance model (TAM) with flow theory (FT), investigating the psychological experience factors and the system characteristics that influence users’ behavior intentions. The exploration of perceptual variables will promote the establishment of an open innovation model of mobile learning applications. The aim of the study was to establish a theoretical framework to more deeply explore users’ intentions in mobile learning applications. Structural equation modeling (SEM) was used to help measure the relationship between variables and determine the model fit. This research reveals that telepresence is the most important variable that impacts user intentions to use mobile learning applications. In addition, the mediating effect of the flow experience was tested. Telepresence and interactivity indirectly influence behavioral intention through the variable “flow”. Users appear to be more concerned with the flow experience, which shows the highest correlation with intention to use the application. This study may assist companies to innovate system characteristics and improve customers’ user experience, for instance, by integrating virtual reality (VR) technology into the mobile learning system to improve their open innovation level and market popularity.
Highlights
Due to the development of mobile broadband technology, and the increase in the number of users, the mobile Internet market is continually developing
This research proved the importance of system characteristics, and the user experience reflects the user’s needs
It is of vital importance to understand the information and needs of users, and it is a significant path for enterprises to integrate internal and external technologies, design software based on demand, and realize open innovation
Summary
Due to the development of mobile broadband technology, and the increase in the number of users, the mobile Internet market is continually developing. Mobile phones are becoming more intelligent and more open. The mobile phone is no longer a simple communication tool, and provides people with a mobile platform for entertainment and learning [1]. People have started to use mobile applications to access highly specified network resources, and more efficiently employ time management to improve their capabilities via use of their fragmented time. Among various applications on mobile phones, mobile learning applications have become a vital tool employed by people on a daily basis. To acquire knowledge and increase skill, application platforms have become a major trend in the market. The knowledge may cover various fields, such as language, expertise, and manipulative skill
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