Abstract
The article traces the approach to television at work in the major exhibition Video Art (1975, USA). Starting from the texts of art and media theorists Jack Burnham and John McHale for the catalog of the exhibition, the aim is to understand their cultural conception of television as a “continuum” between (mass) media and the artistic (medium). The difficulty, therefore, consists in applying distinct standards of judgment to one or other of these types of production, standards out of step with what was circulating in the cultural practices of contemporary daily life. The article then focuses on the potential future developments in television as they were imagined at the turn of the 1960s and 1970s – before the generalization of the personal computer and the “digital revolution” – notably in terms of the knowledge economy in this Information Age.
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