Abstract

The case Telda is an innovative financial brand dedicated to revolutionizing financial services in Egypt. Telda, a brand created with innovative mobile applications, is designed specifically for Millennials and Gen Z, aiming to enhance peer-to-peer payments and solve the complexities associated with traditional banking systems. By prioritizing ease, simplicity, and speed, Telda is here to transform the landscape of financial transactions, providing a user-centric platform that empowers individuals to manage their finances with unique convenience and efficiency.

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