Abstract
In this study, we reflect on the mistaken use of metrics of the «Consumption Society» to address issues involving the Indigenous way of life in the South of Brazil. In order to do that, with the use of an ethnographical methodology, we have describedand analyzed the process of organization of one more tekoá (village) by the Mbyá-Guarani ethnicity in the Northern Coast. It is a movement of resumption of land and construction of Teki Jeapó in that area. Teko Jeapó is an autonomous school regarded by theIndigenous as fundamental for preserving their values and customs, as well as a guarantee of nhanderekó/good living. According to the Indigenous, the conventional educational proposals have unsettled the villages, since the teachings diverge from Guarani philosophy. The initiative of construction of the school may be understood as both awareness of and resistance to hegemonic education, and a need for a public agenda in favor of the ethnical-institutional innovation in the country.
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