Abstract
The new media is an area which includes some components; such as corporate concentrations, profits and capital accumulation. Information, products and services are produced and distributed under the capitalist market conditions by new media nearly like traditional media. The new media literature is reviewed with a political economy approach to reveal the digital communication field which is determined by the capitalist mode of communication. The arguments and discourses of new media approaches are categorized and considered by discussing the new media literature in this study. As a consequence, it is seen that, the view of political economy, which has a different assumption from the liberal and neoliberal technology discourses, emphasises the powers of production and the relations of production. The propose of this article is to reveal how the new media construction is shaped by the powers of production and the relations of production.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
