Abstract
Drawing on traditional understanding of the concept / category of the sublime, the authors approach to the concept / category of the sublime in an interdisciplinary manner, that is, from the perspective of contemporary philosophy of media. In this way, the text maintains a connection both to traditional aesthetics, on the one hand, and to critical theory of society, on the other. The authors problematize ?technologically sublime? as well as contemporary cultural and entertainment industry, both within the current social and economic constellations of relationships. The current transformation of the concept / category of the sublime, understood beyond the interpretation of nature and art, finds its new path of realization in the domain of technology, which is based on the capitalistic social and economic order, together with the industrialized, profitable world of entertainment. This technologically mediatized world, brings into relation the sublime and the world of entertainment in a dialectical way.
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