Abstract
There is uncertainty concerning the technology used by Tshwane residents for tourism purposes. The aim of this study was to research the role of technology for tourism purposes used by the patrons at South African National Parks (SAN Parks) in Pretoria, the administrative capital city of South Africa. This study intended to obtain information that could be vital for planning and management purposes to business concerns in the tourism industry, a gap that had not been received academic gaze. This study intended to obtain a description of the research population and to identify the types of technology used by Tshwane residents for tourism purposes, being it for leisure or business purposes. A quantitative research methodology was followed whereby self-completing questionnaires were distributed to walk-in patrons visiting the Muckleneuk SAN Parks office. Results revealed that the merger between technology and tourism can make a meaningful impact on the prosperity of tourism in South Africa and that technology imprints tourism massively because of its effectiveness and efficiency. Moreover, the study indicated that the technology can be used by tourism enterprises to stay abreast of competition. Integrated communication technology (ICT) is placing South Africa on the map as one of the economically performing countries in Africa.
Highlights
Technology plays a crucial role in tourism and has enhanced the way of doing business in the industry
The results present an opportunity for SAN Parks to use Information Communication and Technology (ICT) as a communicating and purchasing tool as the research respondents get information online in addition to making online payments
The adoption of ICT platforms and forms of technology by businesses in response to the changes that ICT has had on consumers and how business is conducted has transformed the industry
Summary
Technology plays a crucial role in tourism and has enhanced the way of doing business in the industry. Tourism is defined by [1] as the movement of people, a sector of the economy and lastly a broad system of interacting relationships of people. Technology has changed how people communicate and the way of conducting business globally. Tourism industry is continually changing due to advancements in information technology with specialized software’s that are shaping the tourism industry and its sectors which includes accommodation, attractions, transport, travel intermediaries and government. All sectors within the tourism industry have a way in which they utilize technology to their advantage. Due to the tourism industry’s nature of inseparability, links between different sectors are key for growth and success of the industry, application of information technology is critical [2-12]
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