Technology strategy: what is it and how should it be used? Some empirical evidence

Abstract

Summary form only given. Based upon extensive interviews on three industrialized continents with over 60 large high-technology companies conducted during the 1980s and beyond, the authors discuss a definition of technology strategy, its role in technology management, and its role in achieving and sustaining superior competitive strategy. A model was developed whereby managers have some useful guidelines and suggestions to assess whether or not their companies have an effective technology strategy, how useful it is, and how well it is conceived and applied toward corporate strategic advantage in the global marketplace. The authors have developed several constructs to illustrate technology strategy with emphasis on its strategic relationship to the future competitive position of the company, the acquisition and exploitation of technology within the strategic competitive system for the corporate strategy framework, the relationships between key technology strategy units and various functional and operating units, and an organizational structure approach to managing the strategy. >