Abstract
Before the discovery of the Rosetta Stone, Egyptian hieroglyphics were indecipherable. The stone tablet with its message inscribed in three languages, one of which could be read because it was similar to modern Greek, enabled classical scholars to break the code and enabled the walls of the pyramids to again speak. Immensely detailed, electronically encrypted customer data are the present business world’s inscrutable writing on the wall. Businesses are succeeding, to various degrees, in understanding these messages—according to how accustomed they are to viewing their core business as information management. For example, the financial sector has long understood transactions and dollar movements as bits of information and its technology strategy has emphasized massively networked processing. As a result, we are used to spending money without ever touching it. The transition to web-based banking, brokering, and other financial services has been rapid.
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