Technology readiness and technology paradox of unmanned convenience store users

Abstract

This study investigates the role of technology readiness and the paradoxical mechanisms that influence user attitude and continuous usage intention of unmanned convenience stores. We suggest that technology readiness (TR) does not directly determine technology usage. Instead, it is mediated by technology paradoxes (TP), especially with advanced high-tech retailing services. Our results indicate that: First, the satisfiers of TP dimensions were felt more by users who are ready to accept new technologies. Second, users with a lower degree of personal TR experienced more negative paradoxical attitudes and less positive outlooks. Lastly, the satisfiers of TP dimensions enhanced the consumer attitude toward unmanned stores, while the dissatisfiers of TP except for inefficiency had adverse effects on attitude, thereby affecting continuous usage intention.