Abstract

The main purpose of the informational war is consciousness reprogramming of the social part of socio-technical systems. Achieving this goal allows the «necessary» transformations over the entire system being performed and eventually achieving of the impacted object manageability or its destruction. This fact points out the necessity of informational resources complex protection providing, the essence of which is reduced to the two problems solution: the protection of own information resources and protection from potential competitor's informational and psychological operations. At the article the concept of the social consciousness of the socio-technical system programming or reprogramming is presented, which is proposed to be called a meme-programming. The goal of the meme-programming is optimization of the process of special informational and psychological operations implementation. The measure of meme-programming optimality is the quantity of changes within society. The basic notions and concepts of meme-programming, the model of the informational meme, which formalizes the process of special news reports creating and their distribution at the informational space, are presented at the article. At the article the basic operations that can be performed over created memes that would create inherited and modified sets of memes and meme-types are proposed. The new approach of information and psychological operations optimization problem and problem of the efficient implementation of the informational obfuscation as the person obfuscation technology solving is proposed. This concept of meme-programming is proposed to be integrated into the situation centers structure, which would provide the guaranteed level of the object protection at the level of «enterprise-region-state».

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