Abstract
The terms “business intelligence” (BI) and “competitive intelligence” (CI) are often used interchangeably. Both BI and CI refer to “actionable information about the external business environment that could affect a company’s competitive position” (Ashton & Klavans 1997: 9). A similar overlap between Competitor and Competitive Intelligence, and between Business Intelligence and Environmental Scanning, is observed by Choo (1998: 81). He argues that since competitive intelligence is a primary objective of activities within business intelligence, those two terms can be used more or less interchangeably. Figure 4.1 attempts to depict the relationship between the different terms.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
