Abstract
Blog has played an important role in spreading informations as it is not limited through time and space has made it as a reference medium for Islamic teaching and learning. Based on the digital and interactive criteria, the channel has became the favorite of all age groups especially Generation Y generation of Muslims as they are more likely to be compatible with the internet. The research is done to observe the acceptance of Generation Y Muslims on blog as an Islamic teaching medium. The important foundation that can be seen for the acceptance of blog are through the technology based criteria (competency and user friendly) and also the basic selfaspect criteria (knowledge on religion and self-efficacy). Based on the Technology Acceptance Model (TAM) which is also added to the development model, a research was done on the student body from 4 IPTA (public higher education institutes) which are UKM, USM. UTM and UMT. Some 464 students were chosen as the sample. Research result from multivariate analysis (MVA) through structural equation modelling (SEM) – Partial Least Square (Smart PLS) shows that blog acceptance was based on the efficient usage factors. While the basic Islam knowledge and self-efficacy played a role too. However, the competency factor as a teaching medium was found to be insignificant. Overall all of the factors conclude a 53.4 percent (R2 0.534). The research result helps in the theoretical development and present importance in applying preaching by the entire religious blog user the preacher and multimedia courseware developers and also the stakeholders in the section to grip the strategic direction for the infrastructure, establishing the administration and also increasing the online preaching system in Malaysia.
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