Abstract
SUMMARYThis paper studies two companies in a period of turbulent technological change. Based on historical data for the 1980s, it examines the technology and human resource strategies of Lucas Industries PLC and Robert Bosch GmbH both at a group and plant level. It draws two main conclusions: first that stability in company strategy is a key to understanding competitive performance and second that the way in which strategy is transmitted to the individual plant level and diffused into actual working practices is similarly central to effective performance.
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