Abstract
An investigation into the applications of composite materials focusing on how they have either replaced traditional materials or allowed innovations to be realised from a performance perspective. Through use of a survey and interview, the author assessed consumer and expert opinion that composites have moved from being a highly performing technical material, reserved for the most extreme applications, to an aesthetic material appreciated for its cosmetic values. The research also looks into where the future may lie with the development of new processes and materials. Keywords: Composite Materials, Product Design, Technological Forecasting.
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