Abstract
Modern technology is one of the important mediums for economic development which is visible through fast-paced technology-induced economic growth in most of the parts of rural India which could be possible through entrepreneurial talent. This chapter focuses on established technology-based initiatives to investigate the association of these efforts with the rural market development so as to propose information and communication technology as a viable mode for analysing rural markets on the one hand and as an effective tool to develop rural markets through augmenting conventional marketing strategies on the other hand. This chapter follows a case study approach which focuses on information and communication technology development at Charba village (Dehradun, Uttarakhand), an initiative by SIIRD (Students’ Initiative for Integrated Rural Development), IIT Roorkee, and finds out its association with economic development and finally rural market development.
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