Technology Attractiveness and Its Impact on MOOC Continuance Intention

Syahrul Alam Suriazdin,Rico Putra Pradana,Nurul Aisyah,Alverio Yosephine Kurtinus,Achmad Nizar Hidayanto,Mutia Maulida,Hanifa Arrumaisha

doi:10.3991/ijet.v17i04.28853

Abstract

Massive Online Open Course (MOOC) is a web-based interactive online learning medium that allows users to take its courses and get completion certificates. The number of MOOC users does not run straight with the total rate of course completion. This is due to various user reasons, such as just to search for specific materials or sources without completing the course. Until now, there are still few studies that discuss the continuance intention to use MOOC. Thus, this study aims to evaluate a user’s desire to keep learning using MOOC in zenius.net with a combination of technology attractiveness theory and expectation confirmation model. A quantitative study was conducted by distributing questionnaires to 164 respondents. The result shows that a user's desire to keep learning through MOOC was directly influenced by the level of user satisfaction. User satisfaction is directly affected by perceived benefits as well as the user's evaluation of his or her expectations on MOOC. The benefits felt by users are directly affected by Task Attractiveness and the user's evaluation of his or her expectations on MOOC. While the user's evaluation of his expectations on MOOC is directly influenced by the three factors of Technology Attractiveness, namely Task Attractiveness, Social Attractive-ness, and Physical Attractiveness.

Highlights

Massive Online Open Course (MOOC) is a web-based interactive online learning medium that supports learning about specific concepts and can be accessed anywhere and anytime [1], [2]
24.4% came from Depok; 23.8% of respondents came from Jakarta; 4.2% came from Bogor; 10.4% came from Tangerang; 12.8% came from Bekasi; the rest came from outside Jabodetabek
The results of the analysis that have been discussed in the Results and Discussion chapter prove that the desire of users to keep learning through MOOC is influenced by all three factors of Technology Attractiveness, namely Task Attractiveness, Social Attractiveness, and Physical Attractiveness

Summary

Introduction

Massive Online Open Course (MOOC) is a web-based interactive online learning medium that supports learning about specific concepts and can be accessed anywhere and anytime [1], [2]. According to the Class Central MOOC Report [4], MOOC users have reached 101 million people worldwide and more than 900 universities have launched 11,400 MOOC platforms. The total rate completion on MOOCs only reaches 5-15% [5]. Students completing the course they started on their own so it was found that the low consistency of learning from MOOC users. By completing a course, the student will get a certificate related to the course taken [6]. Many students visit MOOCs only to find specific materials or resources, not to complete a course itself. Some of them do not want any certificates [2]

Objectives

Methods

Results

Discussion

Conclusion