Abstract
ABSTRACT This study utilizes the UTAUT model, one of the technology acceptance models, and discusses tourism academics’ adoption of technology in teaching and research practices in the context of this model. The data collection process of the study was completed with the help of a survey, one of the quantitative research methods data collection tools, and analyzes were carried out on the data received from 403 tourism academics in Türkiye. The results of the study some descriptive features of faculty members affect their expectations from technology and attitudes towards technology. This study is limited to tourism academics in Türkiye. It demonstrates to decision makers that technology is a factor to be considered in the development of educational plans and policies.
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