Technology adoption and use in not-for-profit sport: a case study of an Australian state sporting association

Abstract

ABSTRACT Purpose The purpose of this exploratory study is to provide new insights into the benefits of, and barriers to, adoption and use of technology at an organisational level in not-for-profit sport. Research methods A qualitative, case study methodology investigates the adoption and use of technology within an Australian state sporting association. Organisational documents and semi-structured interviews with the CEO and top-level managers were analysed through Rogers’ diffusion of innovation theory. Results and findings Key benefits include increases to productivity, enhanced communication, and remote working arrangements. Key barriers include the costs of adoption decisions (both financial and organisational); the capability of staff and other stakeholders to utilise complex technologies; and the impact of social systems and organisational norms. Implications The adoption and use of technology enhances business operations, which in turn allows staff to improve their provision of sport. However, balancing the technologies needed to deliver sport to multiple stakeholders against those required for business operations is difficult and is impacted by resource constraints. Overcoming these barriers within not-for-profit sport organisations may lead to improved organisational efficiencies and apposite return on public funding. Research contribution This study adds to our knowledge of the benefits and barriers of technology adoption and use at an organisational level within the not-for-profit sport sector.