Technology Adoption and Diffusion: A New Application of the UTAUT Model

Abstract

Diffusion of innovation is a key challenge for organizations; it brings social change that alters a system's structure and how it operates. Most of the studies in this area have focused on the information and communication technologies sector (ICT). In this paper, we have sought to understand the acceptance and use of wood-based technology in the non-residential construction sector. For this purpose, we conducted a web survey of 28 engineers in Quebec's construction industry. Upon examining the survey results using the Unified Theory of Acceptance and Use of Technology (UTAUT) theory, we have proposed a conceptual framework specific to the use of wood in non-residential construction and identified the main similarities and differences according to the basic UTAUT model. We have also identified some constraints regarding the use of wood-based technology.