Abstract
ABSTRACT Technology adoption among indigenous tourism stakeholders is nascent and has not gained momentum due to inherent and exogenous constraints. As the role of information technology (IT) for development is well evidenced in the tourism sector, encouraging its adoption among all stakeholders is mandated. Developing a reliable and valid scale with appropriate psychometric properties to measure factors affecting technology adoption among Indigenous tourism stakeholders amidst constraints thus assumes significance. The study employed an exploratory sequential method. The result shows four latent constructs, i.e. cognitive, facilitation, institutional, and customer-centric, consisting of 22 variables explaining factors affecting technology adoption among Indigenous tourism stakeholders. The study contributes to the need for a reliable scale to measure factors affecting technology adoption among Indigenous tourism stakeholders, offering insights crucial for policy-making and strategy development, fostering grassroots-level economic development through IT-enabled initiatives.
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