Abstract
PurposeThe purpose of this paper is to investigate factors influencing intent to adopt unmanned aerial vehicles for use in agricultural operations in Jilin Province, China.Design/methodology/approachThis paper uses probit analysis to estimate the influence of factors on intent to adopt unmanned aerial vehicles for plant protection application operations in Jilin Province, China based on the Technology Acceptance Model.FindingsUAV technology is acceptable to most participating farmers. Gender (male), agricultural income ratio, understanding of new technology, perceived ease-of-use and perceived usefulness have a positive relationship with farmers’ willingness to adopt UAVs.Practical implicationsFor application, crop monitoring and other farm operations, UAVs have clear advantages. There remain challenges associated with the development of applicable technology and facilitating adoption among farmers. Understanding factors affecting adoption will contribute to the latter, and brings forth the following recommendations: conduct research on the cost effectiveness of UAVs for agriculture; accelerate development of the information service system; and increase financial support.Originality/valueThis paper is among the first to consider adoption intent among Chinese farmers of use of UAVs for agricultural operations.
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