Abstract
Teenagers have emerged as the prominent users of the Internet, social media, smartphones and tablets. The teenagers not only aspire for the new products (or gadgets) because of ‘coolness’ quotient (“Study: Teens are using”, 2016), but also transforming into the early adopters of the latest smartphones apps such as Instagram, Tumblr and Pinterest. The vast amount of research on the technology adoption centers around the technology specific characteristics and is inclined toward the consequences aspect of the technology usage (Davis, 1989; Venkatesh, Morris, Davis, & Davis, 2003), and also ignores the teenagers segment. This research explorers the technology adoption among teenagers using a consumer socialization theory with technology readiness index.
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