Abstract
GO-JEK acceptance in Salatiga, as a provider of online transportation reservation based on mobile phones, is not running without problems. The difficulties in accessing certain features, the lack of support from Salatiga government, and other obstacles have an impact on the performance of the Salatiga GO-JEK drivers. With the Technology Acceptance framework that is processed with a qualitative approach, we try to get what factors which have an impact on GO-JEK acceptance process in Salatiga. Our goal is to get the problems from the experience of Salatiga GO-JEK drivers that had never been thought before by the researcher. The result is that technological support, local policies, market share, and market rivalry affect the GO-JEK acceptance process in Salatiga.
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