Abstract
This study look at antecedents to individual adoption of a fantasy sports website. The authors expanded Davis et al.’s Technology Acceptance Model (TAM) by taking into account both the affective as well as the cognitive dimensions of attitude and the hypothesized internal hierarchy among beliefs, cognition, affect and fantasy sport website. The results indicate that technology complexity leads to a higher Perceived Ease of Use (PEU). Moreover, it has been found that PEU positively impacts cognitive as well as affective attitude toward adoption of fantasy sport website. Attitudes in turns lead to use of fantasy sport league.
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