Technology Acceptance and Willingness to invest in Transportation Management System of Small and Medium Enterprise in Nakhon Pathom, Thailand

Abstract

This research aims to examine the Technology Acceptance and Willingness to invest in the Transportation Management System of Small and Medium Enterprise in Nakhon Pathom, Thailand applying the Technology Acceptance Model (TAM). This research focused on analyzing the business operating of the organization in Nakhon Pathom, Thailand.The researchers applied a quantitative research method, stratified sampling method; Data of 433 individuals relatively involved in business operating and at least two years-experience partial support from the transport management system were collected from seven different districts in Nakhon Pathom, Thailand.Most of the respondent is female, aged between 31-45, High School- Vocational School educational background, manager level, and work in small enterprises (10 to 49 employees).Most of the respondent’s average age is 44.231, and well-experienced in business. The perception toward TMS varies: the respondents consider themselves a moderate skill in technology, moderately concerned about its benefits and moderately enjoy working with TMS.The respondents strongly agreed with the benefits of the TMS technology; however, the respondents’ opinion on the intended behavior was slightly lower. The age and working experience of the respondents are not significantly related to their willingness to invest in the TMS system.If users who understand the benefits a TMS system has and feel that the system is more user-friendly are more likely to not invest more in the TMS system, while its relevance to the workflow of the Transportation Management System results in users being more likely to invest to the system.